![]() it and will also run during the league's draft, as well as in WNBA games and during College Baseball World Series coverage.įor more nostalgic moves (all from recent days!), check out Muse's takes on AAA Insurance (with boy band vets), Sprite (they remixed "Rapper's Delight"), Jack in the Box (Snoop Dogg's in the house with a classic hit), Goldfish (updating Lisa Loeb's "Stay"), and non-musical throwbacks from Burger King and McDonald's. The work breaks today during Game 4 of the NBA Finals. "We have fueled the greatest athletes of all time over the last 60 years, and 'The Way to Be Great' is an anthemic campaign meant to bring to life what greatness has been, and what greatness looks like in the future." "We know our brand has everything athletes need to fuel Greatness," says Anuj Bhasin, chief brand officer at Gatorade. (Way to twist an obscure metaphor! Still, it fits.) A cultural continuum spanning decades unfolds-like some river of commerce, flowing to the sea, carrying us along for the ride. ![]() ![]() It's basically a clip show, but done so right. ![]() Along with M.J., Serena Williams and Lionel Messi appear, plus Jayson Tatum, Elena Delle Donne, Sydney McLaughlin and more. Clips of sports legends in their prime segue into footage of contemporary athletes. Titled "The Way to Be Great," and developed with TBWA\Chiat\Day L.A., the spot serves as a bridge between generations, a merging of past, present and future. Vote Dimitri Vegas
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